Sending a clear message to anyone entering your establishment can help, but educating employees also is essential. While we hope overt bigotry from an employee or business owner is a rarity, businesses should cultivate an environment in which all customers receive welcoming treatment, not merely an absence of hostility.
A friendly verbal welcome and a smile always is good business, but especially so for people who stand out from others in your community. Small businesses also should consider educating their staff on how to protect customers in the event of harassment in or around their business without endangering their own safety.
It all started in early 2015 with a shareable graphic…
This graphic was created to help businesses and organizations stand against bigotry and stand for inclusion in their communities.
After the 2016 U.S. elections, reports from member business coalitions inspired us to produce more anti-bigotry materials.
We now offer a wide variety of materials that help spread the message of inclusion in a real way.
We hope the decals, graphics and PSAs will help you send a clear message that your community and business reject discrimination of all kinds.
Why Small Businesses SHOULD Take the Lead
We all should take responsibility to ensure everyone can walk the streets, do business and live their lives free of discrimination or concern about receiving verbal or physical abuse. But small business’ own well-being also is at stake.
For one, a negative experience at one independent business can degrade a person’s perception of others – especially within that community. And if a person doesn’t feel safe from bigotry in your neighborhood, they’re far more likely to travel to one where they feel more welcome to do business – and for shopping, perhaps just buy online.
Finally, we suggest business owners strive to hire and develop a diverse staff, including leadership positions, not only to model inclusiveness, but for their business’ success. Impartial studies have found businesses ranked toward the top for diversity in gender and race generate greater profit than less diverse ones! We welcome you to recommend additional materials to link on this page.